Privacy Policy

1. Who is the controller

Real Up Agency, registered under Brazilian tax ID (CNPJ) No. 34.432.726/0001-15, acts as controller of the personal data collected directly through this website. In campaigns contracted by advertisers, we may act as a processor, handling data according to the client's instructions.

Data protection contact: cmorais@realupmedia.com.

2. Data we collect

• Contact data you provide voluntarily when reaching out via WhatsApp or email: name, phone, email and company.
• Browsing data: IP address, device and browser type, pages visited, traffic source and cookie identifiers.
• Campaign and attribution data: clicks, conversions and tracking parameters generated on our tracking platform.

3. Why we use the data

• To respond to commercial enquiries and provide support.
• To run, measure and optimise performance media campaigns.
• To prevent fraud, invalid traffic and misuse of our offers.
• To comply with legal, contractual and regulatory obligations.
• To improve the website, the browsing experience and our services.

4. Legal bases

We process personal data on the basis of contract performance or pre-contractual steps, compliance with legal obligations, consent (for non-essential cookies and marketing communications) and legitimate interests — always weighed against your fundamental rights and freedoms.

5. Sharing

We may share data with advertisers and traffic partners strictly to enable campaign attribution and payment, with technology suppliers (hosting, tracking platform, communications) and with authorities where required by law.

We do not sell personal data.

6. Cookies and tracking

We use cookies and equivalent technologies to run the website and to measure and attribute campaigns. Details and management options are described in our Cookie Policy.

7. International transfers

Since we operate in Brazil, Spain and the United Kingdom and rely on global suppliers, your data may be processed outside your country of residence. In those cases we apply appropriate contractual safeguards to maintain the level of protection required by applicable law.

8. Retention

We keep data only for as long as necessary for the purposes described in this Policy or for the applicable statutory periods. Once that need ends, data is deleted or anonymised.

9. Your rights

• Confirm whether processing takes place and access your data.
• Correct incomplete, inaccurate or outdated data.
• Request anonymisation, blocking or deletion of unnecessary data.
• Request data portability.
• Withdraw consent and object to processing based on legitimate interests.
• Lodge a complaint with the competent data protection authority.

To exercise any right, write to cmorais@realupmedia.com or message us on WhatsApp at +55 21 98052-0106. We may ask for additional information to verify your identity.

10. Security

We apply technical and administrative measures to protect data against unauthorised access, loss, alteration or improper disclosure. No system is entirely immune to incidents; in the event of a material security breach, we will notify data subjects and the competent authority as required by law.

11. Changes to this Policy

This Policy may be updated at any time. The last update date is always shown at the top of this page.